Objective to Content Angle
Translate campaign goals, audiences and platform needs into a clear social media content direction.
HRD Corp TTT Certified TrainerMalaysia
HRD Corp Claimable Creative AI Training for Corporate Teams
From UGC content to cinematic brand storytelling. A hands-on Creative AI programme for marketing, branding and content teams to turn campaign ideas into platform-ready images and short-form videos using a structured Higgsfield-powered workflow.
TRAINERPROFILE / 2026
03Days
10Applied modules
05Social platforms
19.5Training hours
01Trainer profile
Marketing strategy, social storytelling and Creative AI — taught as one connected workflow.
Gloria Wong is an HRD Corp TTT Certified Trainer in Malaysia specialising in Creative AI for social media, AI filmmaking, visual storytelling and generative content production. Drawing on practical experience in digital marketing, branding and social media, she helps non-technical teams move from isolated prompts to repeatable systems for producing audience-relevant UGC concepts, on-brand visuals and short-form videos.
01Think
02Set Up
03Generate
04Test
05Approve
06Reuse
02About the programme
Create more social content—without losing brand direction, quality or control.
Creative Direction & Storytelling
Develop visual references, scenes, camera language, lighting, composition and brand atmosphere.
UGC-Style Brand Content
Create natural creator-led scenarios, demonstrations and problem-solution stories that feel credible.
Higgsfield-Powered Image & Video
Generate campaign visuals, direct motion and build short-form brand videos through a guided workflow.
One Idea, Multiple Platforms
Adapt content for TikTok, Facebook, Instagram, LinkedIn and YouTube Shorts.
Reusable Team Workflow
Leave with practical assets, reusable prompting frameworks and a workflow your team can repeat.
03Who this programme is for
For teams responsible for producing social media content, campaigns and brand stories.
Digital marketing executives, social media managers and content creators
Marketing, branding, communications, PR and creative production teams
E-commerce teams, product marketers, entrepreneurs, SME owners and agencies
Trainers, consultants and non-technical professionals building an internal content capability
04Course modules
Master Creative AI for Social Media
From UGC Content to Cinematic Brand Storytelling
Participants move from a brand objective and platform brief to structured context, campaign visuals, UGC-style concepts, short-form video sequences and a completed social media asset or mini-campaign.
10
MODULE 10 / 10
Capstone — From UGC to Cinematic Campaign
Produce and present a complete social media asset or mini-campaign aligned to audience, platform and brand objectives.
043-day learning journey
Three days. One complete production system.
Plan, Direct & Generate
Daily outcome
Creative brief, visual direction, structured prompts and platform-ready campaign visuals
Relate, Structure & Move
Daily outcome
UGC concept, short-form sequence, shot list and cinematic motion test
Adapt, Produce & Present
Daily outcome
Platform adaptations, repeatable team workflow and completed social media capstone
05Credentials
Practical experience, supported by professional development.
HRD Corp Train-The-Trainer
HRD Corp Train-The-Trainer Certificate No: 72234
Higgsfield Academy
The AI Filmmaking Pipeline / Cinema Studio Pro Guide — course completion. Credential ID: HFA-2026-RFTA7YBGSNGK.
Professional Practice
Digital marketing, social media strategy, branding, content production, AI image and video workflow design.
07Trainer work
Creative AI Ads Campaign
by Trainer
Project 01
Project 02
Project 03
Project 04
Project 05
Project 06
08Student outcomes
From content brief to platform-ready creative output.
by students.
Project 01
Project 02
Project 03
Project 04
Project 05
Project 06
09Creative AI production toolkit
AI tools used in the workflow.
The toolkit can be adapted to each organisation. Higgsfield anchors the visual production workflow, supported by tools for context, ideation, design, editing and delivery. Upload any additional tool icon and rename it in Edit Mode.
Higgsfield AI
Cinematic AI image and video generation, character consistency and camera-controlled visual storytelling.
Nano Banana Pro
AI image generation and editing for consistent characters, accurate text and campaign-ready visuals.
Seedance 2.0
Multimodal AI video generation with smooth motion, native audio and multi-shot cinematic storytelling.
Kling AI
Text-to-video and image-to-video creation with native audio, storyboard control and subject consistency.
GPT IMAGE 2
High-quality AI image generation and editing for branded visuals, readable text and social media content.
Google Flow
AI filmmaking studio for generating, organising and conversationally editing cinematic scenes, images and videos.
CapCut
AI video editing, auto captions, audio enhancement, effects and social media-ready export.
Claude Code
Agentic coding for websites, workflow automation, file editing, testing and creative AI tool integration.
10Frequently asked questions
Before we collaborate.
01Who is the Master Creative AI for Social Media programme for?＋
It is designed for digital marketing, branding, social media, communications, e-commerce and creative production teams, as well as SME owners, trainers, consultants and non-technical professionals responsible for producing content.
02Is the programme HRD Corp claimable?＋
This Creative AI for Social Media programme is fully HRD Corp claimable under the SBL-Khas scheme via registered training provider partnerships, subject to current HRD Corp approval requirements.
03Do participants need prior AI experience?＋
No. Activities are scaffolded for mixed ability groups, with guided templates for beginners and extension tasks for more experienced participants.
04What will participants learn?＋
Participants learn content direction, context engineering, social visual creation, UGC-style communication, short-form video structure, cinematic direction, platform adaptation and a repeatable Creative AI production workflow.
05Which Creative AI tools will participants use?＋
Higgsfield is the core visual production platform. Depending on the organisation and learning objectives, the workflow may also include ChatGPT, Claude, Google Flow, Canva, Figma and CapCut.
06What will participants produce?＋
Participants create a content brief, campaign visuals, a UGC-style concept, a short-form video structure, platform adaptations and a completed social media asset or mini-campaign.
07Can the programme be customised for a corporate team?＋
Yes. The brief, examples, industry context, brand guidelines, output format and tool mix can be adapted for an internal marketing, communications or creative team.
07 / COLLABORATION
Build the next Creative AI training programme together.
Open to collaboration with HRD Corp registered Training Providers, companies and learning teams across Malaysia.